In-home overnight sleep training, San Francisco Bay Area

Real questions I hear at 11 PM

“Why won't my baby sleep through the night?”
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MargoThere isn't one answer. Sleep can be affected by feeding, schedules, development, routines, and more. The first step is figuring out what's keeping your baby awake.
“I've tried everything — Ferber, Snoo, apps — nothing works”
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MargoGadgets and apps can be helpful. But they can't watch your baby, read their cues, or adjust in the moment. That's where I come in.
“I dread the nights because I know what's coming.”
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MargoWhen every evening fills you with dread, it's a sign that your family needs a different approach. Nights don't have to feel like something you simply survive.
“I can't function at work anymore. I'm making mistakes.”
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MargoChronic sleep deprivation affects every part of life. If exhaustion is making it hard to focus, work, or enjoy your family, it's time to get the support you need.
“Is sleep training safe? I don't want to traumatize my baby.”
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MargoFor a healthy, developmentally ready baby: yes, when it's done with care. Which approach you use is your call, and we'll go through the options until you find one you're comfortable with.
“How do I find someone I can trust in my house overnight?”
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MargoTrust matters. Read my reviews, ask your pediatrician, and don't hesitate to ask me questions. Finding the right fit is just as important as finding the right approach.
Ready to sleep again?
5.0 on Yelp & Google 15+ years · Certified Sleep Consultant · CPR certified · TrustLine certified

You don't have to do this alone. I'll guide the nights.

And help you understand what to do from there.

Meet Margo

Margo Yudanova, San Francisco in-home overnight baby sleep consultant
San Francisco · since 2011

In-home overnight sleep training in San Francisco.

For the past 15 years, I've been welcomed into homes across San Francisco and the Bay Area during some of the hardest nights of early parenthood.

At 3 AM, I'm in your nursery reading your baby's cues, adjusting in real time, and helping you respond with confidence.

Every family is different. I watch, listen, and adjust as we go, so the plan reflects your baby, not someone else's. My work doesn't begin and end with the nights I spend in your home. We make a plan together, work through it in real time, and I stay involved as you take over.

Sleep ConsultantCertified
Postpartum DoulaCD
Lactation EducatorCLE
CPR CertifiedUpdated annually
TrustLine CertifiedCalifornia Registry
5.0 on Yelp & Google

I know what 2 AM looks like in your house right now. Bedtime has become a battle. Every wake-up feels endless. You're not failing. This is just hard.

How it works

From first call to first night.

01

We talk

A free 15-minute call. We talk about your baby, your nights, and whether this feels like the right fit.

02

We make a plan

A 60-minute consultation where we go through everything in detail. Before I arrive, you'll receive a personalized sleep plan.

03

I stay the night

I arrive around 6:30 PM and stay until morning. I'm with you through every wake-up—guiding your response in real time and adjusting as we go.

04

You take over

You begin taking over the nights while I stay involved, between our overnights and for two weeks afterward. You'll have messaging support and a follow-up call, so you know what to do when things change.

Peaceful nursery prepared for overnight sleep training in a San Francisco home
"She rescued us from several months of severe sleep deprivation. I was hesitant to do sleep training, but she created an approach that worked for us."
Katie B. · read on Yelp
Sleep training services

Here's how we can work together.

In-Home Sleep Training (4+ months)

For when you want me in the room.

This is what most families come to me for. Before the first night, we meet so I understand your baby's sleep, feeding, temperament, and routines. During the overnight, I guide the process in real time, making thoughtful adjustments as your baby responds. After the overnights, I stay involved for two weeks, continuing to guide and support you through the process. Most families work with me for 2–5 nights, depending on the level of support they'd like.

What to expect

  • A 60-minute consultation where we'll build a clear sleep plan before the first night.
  • 12 hours of in-home support (6:30 PM–6:30 AM) with experienced guidance as your baby adjusts.
  • Virtual support between our overnights and for two weeks afterward as you continue at home.
  • A follow-up conversation to celebrate progress, answer remaining questions, and help you feel confident moving forward.

Investment

In-Home Sleep Training$2,650

Includes 2 overnight visits, consultation & follow-up

Each additional overnight visit$1,200
In-Home Bedtime Support · 3 hours$450

Bedtime Support Call (existing clients)

For existing consultation and in-home sleep training clients.

If you'd like live guidance while putting your sleep plan into practice, we can connect by phone or video during bedtime. I'll help you troubleshoot in real time, answer questions as they come up, and make adjustments based on what's happening in the moment.

What you'll get

  • Up to 45 minutes of live phone or video support
  • Scheduled between 5:00–9:00 PM
Bedtime Support Call$150

Sleep Consulting

Not sure you need me overnight? Start with a conversation.

What parents say

Real families, real results.

★★★★★ 5.0 on Yelp & Google · 15+ years · 300+ families
★★★★★

“'What would Margo do?' became a regular saying around our household.”

Margo is a Force of Nature. She walked into a chaotic situation and created order. She is direct, kind, good humored, inventive and unflappable.

Cordelia E. Yelp
★★★★★

“Margo affectionately became known as 'Magic Margo' in our household.”

She was a wealth of knowledge about baby care, especially baby sleep and lactation. She gave us invaluable advice on sleep hygiene and practices to set us up for good baby sleep for months, and hopefully, years to come.

Jenna Stoltzfus Google
★★★★★

“She literally saved our family.”

Margo worked wonders with our 7 month old. She is very professional, kind, reassuring and calm. She sleep trained our baby to sleep through the night and literally saved our family. We all feel so transformed after working with her.

Greg Mullin Google
★★★★★

“By the second night, my baby slept soundly and only woke up once.”

I was hesitant to do sleep training, but she created an approach that worked for us. She has an extremely intuitive sense of what different babies need and she tweaked our approach as we went, based on my baby's reaction.

Katherine Barcay Google
★★★★★

“Easily the best investment my husband and I have ever made.”

When our time together was (sadly) over at 6 weeks, our baby was sleeping 5 hour stretches at night. Don't think twice about booking her!

★★★★★

“Is it possible to give 10 stars?”

Margo is the consummate professional: she's reliable, thoughtful, smart, and adaptable. Definitely a bonus that Margo has a lactation specialty and is a sleep trainer… she's the ultimate ‘swiss army knife’ of doulas!

Erica J. Yelp
★★★★★

“She sleep trained my baby AND me.”

Margo was pivotal in maintaining my mental health postpartum. She helped us set the foundations for good sleep hygiene and routine. Margo is also wildly intuitive and great at problem solving.

Stephanie B. Hsu Google
★★★★★

“She definitely knows what she is doing.”

When we hit the four-month regression, we came back to her for advice on sleep training. She guided us through daytime schedule changes, and our baby started sleeping and increasing sleep time right away.

Varvara Corcos Google
★★★★★

“Like a newborn fairy godmother.”

She's passionate about her work and it shows in the results she gets with babies (and parents!) Our family is a BIG Margo fan and any other family would be lucky to work with her.

Amanda Casas Google

Frequently asked questions.

Before you decide

Many families come to me after trying books or a method that didn't work the way they hoped. That doesn't mean sleep training isn't right for your baby. Sometimes the timing wasn't right, the approach wasn't the right fit, or small adjustments made all the difference. We'll look at what you've already tried before deciding what to do next.

There isn't one reason families choose in-home sleep training. Some feel overwhelmed by all the conflicting advice and want experienced guidance. Some have already tried sleep training and need help understanding why it didn't work. Others want reassurance during the first nights or prefer hands-on support instead of doing it alone. And for some families, the greatest gift is finally getting a full night's sleep while someone they trust helps their baby learn new sleep skills.

That's okay. We'll talk through what you're comfortable with before we begin, and I'll explain what to expect. Once we start, I'm there with you through the nights, and we can adjust as we go. If something doesn't feel right to you, we stop.

Many families see changes within the first few nights, but every baby is different. I'll watch how your baby responds and adjust as we go. Some babies need more time than others. The goal isn't a perfect night while I'm there, but sleep skills that continue after I leave.

After years of working overnight with babies and their parents, I notice a lot in the room: how your baby responds, when something isn't working, when a parent needs me to explain what's happening, and when it's time to make a change. I don't push for the sake of following a method. I'm direct when I need to be, and I adjust when I think we should. The method matters less than knowing when and how to use it.

Practical details

One night tells us a lot. The second gives us a chance to see what changes, make adjustments, and help you take over from there. Some families choose to continue for additional nights depending on the level of support they'd like.

Most babies are ready around 4 months. For newborns (0–3 months), I offer postpartum night doula support to build early sleep foundations and help you recover.

Yes, when it’s developmentally appropriate and approached thoughtfully. Before we begin, I look at your baby’s age, feeding, health, sleep patterns, and overall readiness. Sleep training doesn’t mean ignoring your baby’s needs. I’m present throughout the night, observing how your baby is responding and adjusting the approach when needed.

Sleep training does not mean eliminating night feeds. If your baby still needs to eat overnight, we keep appropriate feeds in place. I can bring your baby to you to breastfeed, then take over again afterward so you can go back to sleep. We’ll decide ahead of time how we want to approach night feeds based on your baby's age, feeding pattern, and your goals.

Yes. I provide in-home sleep training for families in San Francisco and throughout the Bay Area. If you're outside San Francisco, send me your location and I'll let you know if I travel to your area. Virtual sleep consultations are available regardless of location.

My promise

I don't sell methods. I stay the night.

New sleep skills come with repetition and consistency. I'll help you understand how sleep works and guide you as your baby learns, one night at a time. Helping your baby sleep more independently doesn't mean changing the way you care for them.

When you're ready.

Send a short note — your baby's age, what your nights look like. I read every message myself. No intake form, no scheduler. Just a conversation. Writing at 3 AM? That's okay. I'll reply later that day.

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Location
San Francisco, CA

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