Baby sleep consultant, San Francisco Bay Area

Real questions I hear

“Is this actually a problem — or is this just how babies are?”
M
MargoSometimes it is normal. That's a real answer too, and I'll give it to you straight.
“Should we sleep train at all?”
M
MargoMaybe not. Or maybe not yet. That's exactly what a consultation is for — deciding, not committing.
“We've read everything and we're more confused than when we started.”
M
MargoThe books argue with each other. Your baby doesn't. We look at what's actually happening in your house.
“What are we doing wrong?”
M
MargoProbably nothing. Most families I talk to are doing fine — something just needs adjusting.
Not sure what you need? Let's find out together.
5.0 on Yelp & Google Since 2011 · 300+ families · Certified Sleep Consultant

Sleep Consulting

Sleep consulting. Start with understanding.

I'm a certified baby sleep consultant in the San Francisco Bay Area, and I start every conversation the same way: by listening. Sleep changes as children grow; what worked last month may not work now. Whether it's newborn sleep, a regression, or you're still deciding whether to sleep train at all, I'll tell you what I'm seeing and what to expect.

Sleep consultation is for you if…

  • You want an experienced opinion before making changes.
  • You’re unsure whether sleep training is right for your family.
  • You’ve tried different approaches and don’t know what to try next.
  • You want to better understand your baby’s sleep and what may be affecting it.
  • You have questions you’d like answered or want guidance putting changes into practice.

What you'll leave with

  • A better understanding of your baby’s sleep and what may be affecting it.
  • Answers to your questions.
  • Personalized recommendations based on your baby’s age and needs.
  • Practical next steps.
  • Written notes to refer back to.

If you’d like help putting those recommendations into practice, you can choose a consultation with two weeks of continued support.

A quiet nursery in soft morning light after a full night of sleep
"Amazing what happens when someone with experience and know how gives you the tools and information. Margo helped us when we needed it most. Having someone there to cut through the noise and give us practical steps to take was so valuable."
Devon C. · read on Google

Meet Margo

Margo Yudanova, certified baby sleep consultant, San Francisco Bay Area
San Francisco · since 2011

Who you'll be talking to.

I'm Margo. I've supported San Francisco families since 2011, first through the newborn months and, over the years, through all kinds of sleep challenges. That experience shaped the way I work with sleep today.

A consultation is me doing what I do at the bedside, over video — listening first, then telling you plainly what I'd change.

We go through your baby's sleep, feeding, routines, and what you've already tried. From there, I explain what I think is getting in the way and what I recommend.

Sleep ConsultantCertified
Postpartum DoulaCD
Lactation EducatorCLE
CPR CertifiedUpdated annually
TrustLine CertifiedCalifornia Registry
5.0 on Yelp & Google
How it goes

From our first conversation to a clearer plan.

01

We talk it through

During our 60-minute video call, we’ll go through your baby’s sleep, feeding, schedule, routines, and what you’ve already tried.

02

You get it in writing

Afterward, I’ll send you written notes with my recommendations and next steps, so you have something to refer back to.

03

Support when you need it

Some families are comfortable making changes on their own. Others prefer guidance as they put a plan into practice. You can choose the level of support that makes sense for your family.

Consulting services

How we can work together.

Sleep Consultation (0+ months)

Understand what’s happening and what to do next. Sometimes a conversation is all you need.

During our 60-minute video consultation, we’ll take a close look at your baby’s sleep, feeding, schedule, and routines. I’ll help you understand what may be contributing to the difficulties, answer your questions, and explain what I would recommend.

What you'll get

  • 60-minute video consultation
  • Review of your baby’s sleep, feeding, schedule, and routines
  • Personalized recommendations based on your baby’s age and needs
  • An honest discussion about whether sleep training makes sense for your baby right now
  • Written summary with recommendations and next steps
  • One follow-up email to answer questions or clarify recommendations after your consultation
Sleep Consultation$300

60 minutes + written recommendations

Sleep Consultation + Implementation Support (0+ months)

Make changes with my guidance along the way.

For families who want more than a consultation and would like support while putting recommendations into practice.

We’ll start with a 60-minute video consultation to review your baby’s sleep, feeding, schedule, and routines. From there, I’ll develop a personalized sleep plan based on your baby’s needs and your family’s goals.

As you begin making changes, I’ll stay involved. We’ll review your baby’s progress, work through difficulties, and adjust the plan when needed.

What you'll get

  • 60-minute video consultation
  • Personalized written recommendations and sleep plan, when appropriate
  • One 20-minute follow-up call, scheduled when it will be most useful
  • Guidance with bedtime, night wakings, naps, and schedule adjustments as needed
  • Two weeks of email support for questions and troubleshooting

The guidance is adapted to your baby’s age and your family’s goals.

Sleep Consultation + Implementation Support$575

60 minutes + personalized sleep plan + 2 weeks of support

Bedtime Support Call (existing clients)

For existing consultation and in-home sleep training clients.

If you'd like live guidance while putting your sleep plan into practice, we can connect by phone or video during bedtime. I'll help you troubleshoot in real time, answer questions as they come up, and make adjustments based on what's happening in the moment.

What you'll get

  • Up to 45 minutes of live phone or video support
  • Scheduled between 5:00–9:00 PM
Bedtime Support Call$150

Per session.

In-home sleep training

For more hands-on support,
I come to you.

A sleep consultation may be all the support you need. If you'd like me there in person, I also offer overnight sleep training in your home. I guide the first nights in real time, then stay involved with virtual support afterward.

See how the overnights work →

Frequently asked questions.

You don't have to figure that out before reaching out. Some families need a sleep consultation to better understand what's happening. Others want hands-on support putting a plan into practice. We'll talk about your baby's sleep, your goals, and what's been happening at home, then decide what kind of support makes the most sense.

We meet over video for 60 minutes, so you can work with me from anywhere. We’ll go through your baby’s sleep, feeding, schedule, and routines, and discuss what’s happening and what I recommend.

Afterward, you’ll receive written notes with recommendations and next steps. If you choose the consultation with implementation support, you’ll also receive a personalized sleep plan and two weeks of guidance as you make changes.

There's no perfect time. Some families reach out during the newborn stage because they want to understand what's normal. Others call after weeks or months of broken sleep. If you're feeling confused, exhausted, or simply unsure what to do next, it's a good time to ask. Sometimes a conversation is all it takes to bring clarity.

Yes. Sleep doesn't happen in isolation. During our consultation, we can talk about breastfeeding, bottle feeding, feeding schedules, and how they influence your baby's sleep. My goal is to help you see the whole picture, not just one piece of it.

That's very common. One parent may feel ready to make a change while the other has questions or concerns. We'll talk through the options together, discuss what feels comfortable for your family, and make sure you're both on the same page before moving forward.

A 60-minute Sleep Consultation with written recommendations is $300.

For families who want continued guidance while making changes, the Sleep Consultation + Implementation Support is $575. It includes a personalized sleep plan and two weeks of follow-up.

In-home overnight sleep training starts at $1,450 for the first night, including a consultation, personalized sleep plan, and two weeks of follow-up. Each additional overnight is $1,200.

In-Home Bedtime Support is $450 for three hours, and Bedtime Support Calls for existing clients are $150 per session.

Yes. Sleep consultations happen on video, so location doesn't limit them at all — I consult with families across the Bay Area, from Marin to the Peninsula, Silicon Valley, and the East Bay, and anywhere else in the world. In-home sleep training is available in San Francisco and select Bay Area locations, including the Peninsula and Marin; travel fees apply outside San Francisco.

When you're ready.

Send a short note — your baby's age, what your nights look like. I read every message myself. No intake form, no scheduler. Just a conversation. Writing at 3 AM? That's okay. I reply within 24 hours — usually the same day.

Phone
Location
San Francisco, CA · consultations by video

Send me a note

I reply within 24 hours — usually the same day

Message sent.

I read every message myself. I reply within 24 hours — usually the same day.

Write to me